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What’s so healthy about seafood?
A guide for seafood marketers
Second edition
 This book provides information on the health benefits of seafood to people who market seafood, meeting a long-felt need to provide a technical basis for telling consumers about the benefits of eating seafood. It is presented in three sections:
- Section 1 provides an overview.
- Section 2 provides more detailed information on seafood and specific conditions, including a question-and-answer section.
- Section 3 covers legislation governing the way you can communicate information about seafood nutrition.
Different sections give different levels of information. For example:
- If you simply want to tell customers in broad terms about the general benefits of eating seafood, you should read the overview and section 3.
- If you want to provide general information on the effects of eating seafood on a certain condition (for example, in response to a customer’s inquiry), you should read the summary of benefits in the overview and the notes on their condition in section 2 — and when talking with customers you should advise them to consult their doctor for further advice.
- If you are providing detailed information about seafood to consumers, you should study section 3 to ensure you are complying with the law. Giving information to people about health benefits brings certain obligations!
A glossary provides an explanation of terms used in this book.
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